Why Mimi Fontaine Anti Aging Eye Cream
Let me tell you why I decided to market Mimi Fontaine Anti Aging Eye Cream. It should go without saying that I wouldn’t sell something I haven’t used (and liked) myself. But over the years I’ve found – to my chagrin – that not everyone shares this philosophy. So even though it should go without saying, I think I need to say.
I remember the night when I first used this eye cream. Having been in the beauty business for a couple of decades, I’m pretty jaded when it comes to beauty products. So my attitude when I dotted the cream under my eyes and patted it in was, “OK, here goes nothin’.”
I’ve used eye creams before and had varying degrees of satisfaction with them. Some were too oily and would run into my eyes. Sure, they otherwise worked well enough, but I could do without the blurry vision, thank you very much. Others were so light that I could hardly see any effect at all.
But this one, texture-wise, felt just right.
“Yeah, but does it do anything,” I thought. I decided to wait and see what I looked like in the morning. So I went to bed somewhat less than excited.
By the time I woke up the next morning, I had pretty much forgotten all about it – until I glanced at my reflection in the bathroom mirror as I was brushing my teeth. “Wait. What?” My under-eye area actually looked brighter, and the fine lines were blurred out. Was it possible they actually went away? I don’t know, but they certainly didn’t seem to be as visible as they were the night before.
Now, I’m not saying everybody is going to get the same fast results I did, or that any cream – no matter how good it is – is going to make a difference if there are underlying health problems, or if your skin has damage or deferred maintenance that hasn’t been addressed. I’m fortunate enough to have a body that’s basically healthy. I eat organic whenever I have a choice. I think I drink enough water, and I try to get enough sleep most of the time. And exercise.
Also, being in the beauty business, I know it’s a good idea to have a regular skin care routine, so I have mostly done that over the years. Mostly, yes – with the caveat that the older I get, the less fanatic I am about it. Not that I don’t care. I do. It’s just that nowadays I’m finding that how I look is not the all-encompassing pastime it used to be.
So I’ve gone back to the basics of skin care. Primarily, the skin needs three things: (1) it needs to be cleansed, (2) it needs to be toned, and (3) it needs to be moisturized. The eye cream is part of the moisturizing component.
Notice that I didn’t say the skin needs makeup. Makeup is a psychological “need,” in my opinion. The skin doesn’t need it physically. But I’m not convinced I’d be OK without at least a little lipstick and stuff around my eyes when I have to go out in public. However, just like no cream is going to help, if the overall health isn’t good, no makeup is going to help if the underlying skin looks like it hasn’t been taken care of for a long time.
Well, what if you don’t have great health or haven’t had a regular skin care routine. One of the first places these things can show up is around the eyes. I understand that there can be extenuating circumstances. I’ve had days myself when all I wanted to do was just fall into bed at night and cleansing-toning-moisturizing was the furthest thing from my mind.
If you’re a parent and/or have other important demands on your time, these circumstances can go on for years. But it’s never too late to start to make a change. I believe anything can be accomplished, if you take it one step at a time.
Obviously health considerations would take priority over everything else. To rule out serious conditions, see a doctor; get a checkup. For preventive maintenance, eat right. Drink enough water. Get enough sleep. Get some exercise, even if it’s just an occasional walk around the block. These are some of the things I do to improve my overall quality of life, not just the way I look.
Then once you’re feeling good, try to make it a habit to cleanse, tone, and moisturize your face at least once a day – twice if you have the time. What you use depends on what type of skin you have – dry, normal, oily, or combination.
I have combination skin, and I use the Mimi Fontaine Anti Aging Eye Cream all over my face for my moisturizer (after cleansing and toning) – and then pat a little extra around the eyes. It’s been working for me for several months, and I like it very much. I thought others might like it too. And that’s why I decided to market it.